Major Pharmaceutical Brand | Pharmaceutical

Major Pharma Brand Drives Awareness and Engagement for New Product Launch with WunderKIND Ads

A leading pharmaceutical company sought to launch a new prescription (RX) product in a fiercely competitive marketplace. Their challenge was to establish strong brand awareness while highlighting the product’s unique benefits. The campaign had two key objectives: to engage healthcare providers and encourage them to prescribe the product while also educating consumers to foster informed discussions with their doctors.

1.27%

CTR [outperformed benchmark by 95%]

+5.6%

Brand awareness lift

5.7K

Conversions

We run four billion A/B test impressions every month to understand which user behaviors drive the best performance. We found that a non-intrusive approach that puts user experience and content first delivers the best results.”

Diva Renton-Roderix, Senior Manager, Marketing, Wunderkind

Challenge

In an industry where new treatments are frequently introduced, cutting through the noise was critical. The brand needed a strategy that would differentiate the product from existing options while ensuring compliance with regulatory standards without sacrificing engagement. It was essential to target key demographics effectively, focusing on specific age groups and income brackets, and to maintain high visibility without disrupting the user experience.

Solution

Wunderkind partnered with the pharmaceutical company to create a custom advertising strategy designed for maximum engagement. The campaign utilized premium proprietary inventory to ensure high visibility while delivering non-intrusive ad experiences that appeared only when users disengaged from publisher content. A Lucid brand lift study was integrated to measure ad effectiveness in terms of awareness, consideration, and recall. Wunderkind’s in-house creative team adapted existing brand assets into animated, high-impact display units featuring scrolling ISI (Important Safety Information) to maintain regulatory compliance while capturing user attention. Additionally, the campaign employed advanced targeting strategies, combining proprietary audience data with third-party segments to maximize reach among the most relevant demographics

Results

The campaign delivered outstanding results, validating the power of WunderKIND Ads in the pharmaceutical space. Brand awareness saw a 1.5% overall lift, reinforcing product recognition among the target audience. Awareness increased by 5.6% among households earning $50,000–$75,000, a key segment for the product, while individuals aged 55-64 experienced a 3.2% lift, demonstrating the campaign’s effectiveness in reaching crucial demographics. By combining innovative ad formats with strategic targeting, Wunderkind helped the pharmaceutical brand achieve meaningful engagement, increased recall, and stronger brand consideration—ensuring a successful product launch in a crowded market. Through thoughtful creative execution and a data-driven approach, Wunderkind’s ad strategy proved instrumental in driving awareness while maintaining compliance and user-friendly experiences. This success story underscores how Wunderkind’s high-impact, post-content ads can revolutionize digital advertising in regulated industries like pharmaceuticals.

SUCCESS STORIES