True Botanicals | Beauty & Health

True Botanicals Sees 122% Lift After Leaving Attentive, Consolidates Email And Text With Wunderkind

True Botanicals provides the most high performing beauty products with the most sensorial and aromatherapeutic experiences. In an effort to deliver the most seamless customer experience online they consolidated their triggered email and text messaging with Wunderkind. Not only did Wunderkind provide a 122% lift in text revenue over Attentive, we account for 10% of their total digital revenue. Learn how consolidating email and text saved them money, increased revenue and delivered a better experience. We also explore why owned channels are the most important path forward with cookies expiring soon and how the Wunderkind Identity Network is crushing their goals to convert as many unknown site visitors as possible to opted-in contacts. You’ll also hear how our onboarding and professional services teams are an extension of their team while our new Platform and investments in AI are helping their marketing teams do more human-work while our engine constantly beats their ROI goals.

122%

Lift in text revenue when moved from Attentive to Wunderkind

2.4x

Lift in revenue with Wunderkind Email + Text solutions

10%

Total digital revenue driven by Wunderkind

With Wunderkind we immediately saw a 122% lift in SMS revenue, which is huge. Learn from our experience, I would recommend just going with Wunderkind. They have always blown past our ROI targets on our investment. ”

Molly Delp, VP, eCommerce and Digital Marketing

Challenge

True Botanicals needed a few things from their partnership with Wunderkind. They needed more email and text opt-ins from site traffic to offset third party-tactics that will vanish with the death of the cookie. They also knew they could get more revenue from the text channel beyond what Attentive was providing. In addition, they wanted to unify customer profiles and streamline the user experience between email and text channel messaging while driving more revenue with less lift on their team. After trying to produce these results on their own, they decided to deepen the partnership with Wunderkind.

Solution

It was clear the Wunderkind Identity Network’s profile data could be used to create bespoke opt-in offers and increase those opt-ins over their own solution. Consolidating email and text messaging with Wunderkind would unify customer profiles and create more opportunities to send better, more intelligent offers via messaging. Wunderkind’s AI capabilities were able to make better decisions for messaging volume and cadence while freeing up the True Botanicals team for more human tasks.

Results

Well immediately upon activating Wunderkind for text, that channel’s revenue skyrocketed by 122% over the Attentive solution. They also saw a 2.4x lift in email revenue over their in-house solution. The Wunderkind Identity Network did indeed increase the ability to recognize a significant amount of unknown traffic and serve up bespoke offers to convert more of that traffic into marketable contacts. By consolidating both email and text, and adding the acquisition strategy, all with Wunderkind, True Botanicals saw revenue increases across all channels, streamlined the user experience, freed up their internal teams for other tasks and enjoy 10% of they total digital revenue being based on these decisions. Molly Delp sums it up perfectly with, “Wunderkind has always blown past our ROI targets on our investment, so it’s never been a difficult conversation about their ROI”.

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